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Admin guide

This guide documents every configurable setting in the Agent Red admin console. Each page explains what the setting controls, what the system does when you change it, and how to get the best results.

Who this is for

This guide is for merchants who have installed Agent Red and want to understand the full range of configuration available to them. If you have not set up Agent Red yet, start with Initial setup.

How configuration works

Agent Red uses a layered configuration system:

  1. Platform defaults — Sensible starting values that work for most stores.
  2. Tier defaults — Adjusted defaults based on your subscription tier (Starter, Professional, Enterprise).
  3. Your overrides — Any value you change in the admin console.

When you change a setting, your value takes priority over the platform and tier defaults. If you reset a field, it reverts to your tier's default.

Every configuration change is versioned automatically. You can view past versions, compare changes, and roll back to a previous configuration from the Configuration page in the admin console.

Configuration sections

SectionWhat it controls
Brand and toneAgent name, personality, greetings, farewells
LanguagesPrimary and additional response languages, auto-detection
Response styleVerbosity, formality, emoji usage, fallback messages
Knowledge baseSearch behavior, retrieval tuning, source citation, intent routing
Business policiesReturn, shipping, warranty, support hours, and custom policies
Escalation rulesWhen and how conversations route to human agents
IntegrationsShopify sync, Zendesk, Mailchimp, Google Analytics
Customer memoryConversation history, pattern learning, model training, data retention
Widget appearanceColors, position, launcher, dark mode, mobile behavior
Widget behaviorAuto-open, offline mode, pre-chat forms, rating, sound
Custom instructionsAdvanced: direct system prompt injection for specific behaviors
Quick action promptsPre-defined prompt buttons in the widget greeting area
Knowledge base managementCreating, editing, uploading, and organizing knowledge articles
Conflict scannerDetect duplicate and conflicting knowledge base articles
Test modeA/B test AI configuration changes on a percentage of sessions

Settings that affect AI prompts

Many configuration values are injected directly into the AI's system prompt — the instructions that guide how it responds. Fields marked with "Affects: response generator" in this guide are inserted into the prompt before every response is generated.

Changing these values changes the AI's behavior immediately for new conversations. The change does not retroactively alter past conversations.

caution

The custom instructions field gives you direct access to the system prompt. Use it carefully — poorly written instructions can degrade response quality. See Custom instructions for guidance.


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